Case History
Retail digest
The next must-hit milestone for Western brands is the Chinese online market. Having embedded itself into all aspects of daily life for over a billion users, WeChat is a vital technological way into this market. As a Trusted Partner of Tencent in Europe, we are the natural choice for businesses wanting to break into and succeed in the Chinese market.
We use cutting-edge sales forecasting and inventory planning technologies. We mould the validity and uniqueness of the information flowing from the main headquarters to each store. This correctly defines the cost structure, thereby ensuring optimised management of stock variations and more incisive pricing.
Transforming the purchasing cycle is a major endeavour. With an omnichannel approach, the consumer expects to experience the same relationship with the brand at every touchpoint, whether physical or digital. Businesses need technological infrastructures and frontend applications that are up to the task. Innovating stores is common practice for us at Retex.
We use in-store proximity marketing to strengthen the brand-consumer relationship. The versatility of this method exceeds the limits posed by any static or dynamic version of the message. Original content is planned and updated in real time for commercial information, advertising and branding.
With quickly changing trends and purchasing paths. For brands and retailers, the line between success and failure is getting thinner and the swings in demand increasingly wider.
Complete interview
Molteni&C-Dada, the Italian designer gets established in China with WeChat.
The Made in Italy e-commerce on WeChat
Poltrona Frau: the successful integration of offline and online
La Rinascente and Conversational Commerce on WeChat
A 360° interactive shopping experience
MonteNapoleone District
Poliform and the growth of its WeChat Channel
Made in Italy luxury furniture in China
Italian fashion on WeChat in China
Made in Italy design in Chinese living rooms
11 Jan 2021
Hands off! Touchless retail is already here.
04 Jan 2021
Retail 2021, with and without Coronavirus
18 Dec 2020
Neighbourhood or web: without rest or peace (or maybe not)
30 Nov 2020
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