Poltrona Frau: the successful integration of offline and online
Molteni&C-Dada, the Italian designer gets established in China with WeChat.
A 360° interactive shopping experience
La Rinascente and Conversational Commerce on WeChat
The municipality of Milan
Italian fashion on WeChat in China
Made in Italy luxury furniture in China
Autogrill uses WeChat to take Bistrot to China and the world
For some market segments, China is an essential target for Western brands because it represents at least one third of world demand.
In order to address more than a billion consumers in the correct way, it is essential to carefully combine personal brand identity with local peculiarities and, of course, to use the right channels; starting with WeChat, the primary intermediary for relating with consumers in the Chinese online market, and continuing with Weibo, Baidu, Ctrip, etc.
With our support, any brand wishing to enter or consolidate in the Chinese market can ensure the best return on investment.
Our experience allows the correct profiling of the target, management of communications, cultural mediation, advertisement planning, the creation of a highly personalized customer experience, integration with the main business systems.
If properly managed, the WeChat Official Account and all the initiatives created ad hoc on the Chinese social channels are the best way to achieve these objectives and therefore transform a simple showcase of products and services into a place of involvement and entertainment for those seeking a unique shopping experience.
Market analysisGo-to-market designConsumer research
Creation of campaigns and management of the main Chinese digital platforms
Online sales models via WeChat and on the main market places
Advanced management of WeChat and integration with the main company systems
Pay with a click with the most popular app in China
30 Oct 2020
Festività cinesi, un’opportunità di branding in Cina
15 Oct 2020
How to obtain and what to do with e-commerce funds for selling in China
07 Sep 2020
The Mid-Autumn Festival in China, an opportunity for brands
17 Aug 2020
How to sell Italian wine in China in three steps
Information Note pursuant to Art. 13 of Legislative Decree 196/03 - Personal data protection code.
Purposes of the Processing
The data is processed for purposes directly related and instrumental to the provision of the requested services; it can also be used to send advertising material, for marketing activities and commercial information concerning the products and services Retex S.p.A. displays and provides on its portal; to measure the level of user satisfaction on the quality of the products and/or services provided and on other activities performed by our Company, internal statistics, satisfaction feedback, preliminary acquisitions of information in order to finalise a contract or supply a service, etc.
The data will mainly be processed using electronic and data processing systems and recorded to data banks and filed on paper and/or any other suitable means in pursuance with the security measures provided in the Minimum Security Measures Technical Regulations, Annex B to the Personal Data Processing Code.
Optional collection of data
Collection of personal data is purely optional. However, failure to grant consent to such collection, even partial, of the personal data requested to complete the Service Access Registration Form, may make it impossible for us to fully provide the requested Service.
Subjects to whom such data may be communicated to
Your personal data may be communicated to Company personnel who are in charge of and assigned to such processing activities; such personnel have received due training on the security and protection of personal data; it is however strictly prohibited to communicate or disseminate personal data to subjects who are not involved in providing the services.
Rights of the data subject
With regards to the processing of personal data, under art. 13 of L.D. no. 196 of 30.06.2003, interested parties have the right to request confirmation as to whether or not personal data concerning them exists, regardless of their being already recorded, and communication of such data in an intelligible form.
They are entitled to obtain indications on:
They are entitled to obtain:
You are also entitled to oppose, totally or partially:
The Data Controller is:
Retex S.p.A. - Viale Francesco Restelli, 1 - 20124 - Milano
Fashion & Luxury
Food & beverage
Road to China
Viale Francesco Restelli 1, 20124 Milano
R.E.A N. MI-1929001
Cap. Soc. 1.000.000,00€
For info write to:
+39 02 89 050 792
For technical assistance write to:
Fashion & Luxury
Food & beverage
Road to China